THE BRIEF
West Coast TAFE is one of the largest vocational educational institutions in Western Australia. Unsatisfied with their incumbent marketing provider, WCT commissioned Elixir to create a number of marketing projects including The Guide - a handbook for prospective students highlighting the opportunities available at the college in 2009.

OUR RESPONSE
Following an initial consultation with stakeholders at WCT, Elixir created compelling and dynamic designs for the yearbook and supporting material. Upon approval, our design team worked with key staff in the WCT Marketing Department to complete all projects and produce print ready artwork inside the required timeframes.

THE RESULT
West Coast TAFE’s Marketing Department were thrilled with the outcome. All material was well received and lead to outstanding results for WCT in 2009. The Guide was a first for the college, it looked fantastic and provided West Coast TAFE with a signature piece of marketing material that has set the standard for future guides.