THE BRIEF
RAC Insurance contacted Elixir to provide suggestions on reusable internal marketing material that would engage staff and be produced within a tight budget and deadline.
OUR RESPONSE
Elixir presented several concepts to RAC Insurance and eventually produced a compact laminated folder with insert cards that could be easily updated to communicate key details to relevant staff. Strict branding guidelines were followed to ensure congruence with the rest of the RAC's marketing efforts.
THE RESULT
The success of the project on all fronts resulted in Elixir being commissioned for several updates and new concepts based on the RAC's internal marketing objectives.
RAC Insurance contacted Elixir to provide suggestions on reusable internal marketing material that would engage staff and be produced within a tight budget and deadline.
OUR RESPONSE
Elixir presented several concepts to RAC Insurance and eventually produced a compact laminated folder with insert cards that could be easily updated to communicate key details to relevant staff. Strict branding guidelines were followed to ensure congruence with the rest of the RAC's marketing efforts.
THE RESULT
The success of the project on all fronts resulted in Elixir being commissioned for several updates and new concepts based on the RAC's internal marketing objectives.