THE BRIEF
Niche Building are a boutique builder of luxury homes in Western Australia. Niche commissioned Elixir to provide branding concepts, strategy and an overall consolidation of their marketing efforts.
OUR RESPONSE
Starting with our discovery process, Elixir were able to understand Niche's market and vision for the future. The brand mark they were using didn't effectively engage the sophisticated market they were operating in. Elixir designers created several concepts for approval, and the final new brand mark was chosen. The new brand is crisp and clean with flowing lines that echo the trademark organic roof shape of one of Niche's signature buildings. Additional material produced included a website, company presentation kit and a stylish brochure highlighting the innovation, attention to detail and quality that makes Niche Building different from other building companies.
THE RESULT
As a result of Elixirs efforts, Niche Building now have material that uis in alignment with the high quality workmanship and design talent that goes into every Niche home. Niche Building have firmly secured their place in the top echelon of luxury builders in Western Australia.
Niche Building are a boutique builder of luxury homes in Western Australia. Niche commissioned Elixir to provide branding concepts, strategy and an overall consolidation of their marketing efforts.
OUR RESPONSE
Starting with our discovery process, Elixir were able to understand Niche's market and vision for the future. The brand mark they were using didn't effectively engage the sophisticated market they were operating in. Elixir designers created several concepts for approval, and the final new brand mark was chosen. The new brand is crisp and clean with flowing lines that echo the trademark organic roof shape of one of Niche's signature buildings. Additional material produced included a website, company presentation kit and a stylish brochure highlighting the innovation, attention to detail and quality that makes Niche Building different from other building companies.
THE RESULT
As a result of Elixirs efforts, Niche Building now have material that uis in alignment with the high quality workmanship and design talent that goes into every Niche home. Niche Building have firmly secured their place in the top echelon of luxury builders in Western Australia.