THE BRIEF
From an initial idea through to a fully realised business - that's the Just Brilliant story. Elixir were approached by the founder of Just Brilliant to create a brand strategy that encompassed their unique offering - corporate presentation delivery coaching and performance and drama training.
OUR RESPONSE
A discovery session helped Elixir uncover the core truths and benefits about the services offered and these formed the basis of a number of naming options. The goal of any performer or presenter is to be "just brilliant" and the name resonated with everyone involved. A red robin, nature's own brilliant performer, was selected as a branding device and print and digital material was produced incorporating strong, bold colours and striking photography.
THE RESULT
Just Brilliant now have a name and a brand that creates the image and more importantly the impact the business deserves.
From an initial idea through to a fully realised business - that's the Just Brilliant story. Elixir were approached by the founder of Just Brilliant to create a brand strategy that encompassed their unique offering - corporate presentation delivery coaching and performance and drama training.
OUR RESPONSE
A discovery session helped Elixir uncover the core truths and benefits about the services offered and these formed the basis of a number of naming options. The goal of any performer or presenter is to be "just brilliant" and the name resonated with everyone involved. A red robin, nature's own brilliant performer, was selected as a branding device and print and digital material was produced incorporating strong, bold colours and striking photography.
THE RESULT
Just Brilliant now have a name and a brand that creates the image and more importantly the impact the business deserves.