PHASE FIVE: DEBRIEF
NO HEADS IN THE SAND

A strong partnership is built on mutual trust and responsibility. We know what we're doing, but we're not so egotistical as to think that everything we do is perfect. Every project completed at Elixir is subject to a review where we ask the tough questions.

Was the material as effective as it could have been? Could it have been better? What did the target audience think of it? We don't hide from criticism when it's justified. That's the difference between having partners and having clients.